ASK AARON - October 2002 Answer

Last Month's Column:

I was cast as a non-union member of a union commercial. I was cast as a principle, but the director did a Taft Hartley and used real architects, in this case. Will I have to join SAG even though I netted $520?

Next Month's Column:

I am going for a go-see on a stock photo next week. You mentioned something either in your book or on your site about stock photography. Can the people who own the rights to the photos use them for anything?

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Tags: marketing

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From Karen, LA

I'm trying to send postcards for an upcoming show I'm in, but I'm not sure how to go about getting across the information. Can you give me some pointers?

Dear Karen:

Some of the basic things that some people overlook is to make sure your card has the name of the production, location, times, number to the theater and your contact information.

Have your head shot on the front of the postcard. If possible, offer as many comp tickets as possible – even if you have to purchase them yourself.

As talented as we know that we are, still, self-promotion is a very important component to this business. If people do not get a chance to see our talents, then it is impossible to succeed. Marketing yourself as hard and often as you can will be very helpful to you.

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