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FAQ : What is commercial modeling?

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You have seen them thousands of times, in magazines, newspapers, on billboards, posters and even on packages in grocery stores. These commercial models entice you to buy everything from food to shampoo, jeans to health insurance. When most people think of modeling, they only think of fashion models – those tall, thin, glamorous men and women who appear in ads for designer clothes.

But you don’t need to look like Kate Moss, Cindy Crawford, or Joel West to succeed as a model. Commercial models come in all shapes, sizes and ages. Some commercial models are gorgeous woman/ handsome men, and beautiful children, and many successful commercial models look just like everyday people. The individual who has the greatest chance of being chosen to appear in an ad is the one who can believably look like a mom, doctor, business person, plumber, student, grandparent, teacher, dad, etc. The best part about commercial modeling is that it is not necessary to have that “perfect” look in order to be successful.